Kerala, situated on the lush and tropical Malabar Coast, is one of the most popular tourist destinations in India. Named as one of the "ten paradises of the world" by the National Geographic Traveler magazine, Kerala is especially known for its ecotourism initiatives. Its unique culture and traditions, coupled with its varied demographics, has made Kerala one of the most popular tourist destinations in the world. Growing at a rate of 13.31%, the state's tourism industry is a major contributor to the state's economy.
A procession held before the Kumarakom Boat Race.Until the early 1980s, Kerala was a hitherto unknown destination, with most tourism circuits concentrated around the north of the country. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation, the government agency that oversees tourism prospects of the state, laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala's tourism industry was able to transform the state into one of the niche holiday destinations in India. The tag line God's Own Country, which was used in its tourism promotions, soon became synonymous with the state. In 2006, Kerala attracted 8.5 million tourists–an increase of 23.68% in foreign tourist arrivals compared to the previous year, thus making it one of the fastest growing tourism destination in the world.
Popular attractions in the state include the beaches at Kovalam, Cherai and Varkala; the hill stations of Munnar, Nelliampathi, Ponmudi and Wayanad; and national parks and wildlife sanctuaries at Periyar and Eravikulam National Park. The "backwaters" region, which comprises an extensive network of interlocking rivers, lakes, and canals that centre on Alleppey, Kumarakom, and Punnamada (where the annual Nehru Trophy Boat Race is held in August), also see heavy tourist traffic. Heritage sites, such as the Padmanabhapuram Palace and the Mattancherry Palace, are also visited. Cities such as Kochi and Thiruvananthapuram are popular centres for their shopping and traditional theatrical performances.During the summer months Thrissur pooram is conducted and it is attended by many tourists.

Climate
With 120–140 rainy days per year, Kerala has a wet and maritime tropical climate influenced by the seasonal heavy rains of the southwest summer monsoon. In eastern Kerala, a drier tropical wet and dry climate prevails. Kerala's rainfall averages 3,107 mm annually. Some of Kerala's drier lowland regions average only 1,250 mm; the mountains of eastern Idukki district receive more than 5,000 mm of orographic precipitation, the highest in the state.
In summers, most of Kerala is prone to gale force winds, storm surges, cyclone-related torrential downpours, occasional droughts, and rises in sea level and storm activity resulting from global warming. Kerala’s maximum daily temperature averages 36.7 °C; the minimum is 19.8 °C. Mean annual temperatures range from 25.0–27.5 °C in the coastal lowlands to 20.0–22.5 °C in the highlands